Our Story

The Brand 
The ETA Luxe brand is one that embodies Erica’s artistic vision but also one that is committed to inspiring inner beauty in every customer since its inception. Using innovation, texture and functionality to create timeless pieces, ETA Luxe has been deemed Fashion Artistry


The Artist
Erica Appleby is a young woman’s wear designer who grabs her inspiration from working women, nature and art. Naturally an artist, Erica started off painting and drawing which helped her to develop a love for the unseen. Using her unique eye for texture and color to design, she honed her skills with Cynthia Rowley before launching "ETA Luxe by Erica Appleby" in 2012 and winning the “Best Emerging Designer” at the International Caribbean Fashion Week in 2013.